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임지영 ( Lim Ji-Young ) - 인하대학교 간호학과
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Abstract
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Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse’s motivation based on the Herzberg’s two factor theory.
Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis.
Results: The mean score of nurse’s perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse’s motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward.
Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse’s motivation based on motivation factors and hygiene factors.
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KeyWords
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내부마케팅 활동, 동기부여
Motivation, Marketing
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원문 및 링크아웃 정보
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등재저널 정보
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